Trade Marketing Specialist

Client Description:

We are a dynamic and rapidly growing brewery company dedicated to crafting exceptional beers that resonate with consumers. With a passion for quality and innovation, we are committed to expanding our market presence and establishing strong relationships with our trade partners. As we continue to thrive in the competitive beverage industry, we are seeking a talented Trade Marketing Specialist to join our team and drive impactful marketing strategies within the trade channel.

Responsibilities:

Trade Marketing Strategy Development:

• Collaborate with the marketing team to develop comprehensive trade marketing strategies aligned with overall business objectives.
• Conduct thorough market research and analysis to identify key trends, consumer insights, and competitive landscape within the beverage industry.

Promotional Campaign Execution:

• Plan and execute trade promotions, events, and activations to drive brand awareness and stimulate product demand at the point of sale.
• Coordinate with sales teams and distributors to ensure seamless execution of marketing campaigns and initiatives.

Trade Partner Relationship Management:

• Build and maintain strong relationships with key trade partners, including distributors, retailers, and on-premise establishments.
• Provide support and resources to trade partners to optimize product placement, visibility, and sales performance.

Marketing Collateral Management:

• Develop and manage marketing collateral, including POS materials, merchandising displays, and sales tools, to effectively communicate brand messaging and product benefits.
• Ensure consistent brand representation and adherence to brand guidelines across all marketing materials.

Performance Analysis and Reporting:

• Monitor and analyze trade marketing performance metrics, including sales data, promotional ROI, and market share trends.
• Generate regular reports and insights to evaluate campaign effectiveness and identify areas for improvement.

Candidate Profile:

Position Overview:

As a Trade Marketing Specialist, you will be responsible for developing and executing trade marketing initiatives that enhance brand visibility, drive product sales, and foster mutually beneficial relationships with distributors, retailers, and other trade partners. Leveraging your creativity, analytical skills, and industry knowledge, you will collaborate cross-functionally to optimize promotional activities, manage marketing collateral, and analyze market trends to identify growth opportunities.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in trade marketing, preferably within the beverage or alcohol industry.
• Strong understanding of trade channels, distribution networks, and retail dynamics.
• Excellent communication, negotiation, and relationship-building skills.
• Creative thinker with a strategic mindset and ability to translate insights into actionable marketing initiatives.
• Proficiency in Microsoft Office Suite and marketing analytics tools.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.